What is ShopUp?

ShopUp is Bangladesh's leading full-stack B2B commerce platform for small businesses (online and offline). We provide easy access to B2B sourcing, last-mile logistics, digital credit, and business management solutions to small businesses. ShopUp is the fastest growing FinTech in the Bangladesh market.

About the investement

• Sajid, the GP of MyAsiaVC, met Afeef and invested in ShopUp in 2017 when they just started. He was impressed by the founder’s scrappy and disciplined approach as a founder.

• Founders started with a Shopify concept and quickly scaled the base using f-commerce

• Founders quickly added new features and started lending to the sellers 

• Business built on the tailwinds of the demographics trend and digitization of Bangladesh

• Had regular meetings with the founder for the next few years

• Helped with the introduction with senior management of FMCG companies as they started expanding their base.