
What is ShopUp?
ShopUp is Bangladesh's leading full-stack B2B commerce platform for small businesses (online and offline). We provide easy access to B2B sourcing, last-mile logistics, digital credit, and business management solutions to small businesses. ShopUp is the fastest growing FinTech in the Bangladesh market.
About the investement
Sajid, the GP of MyAsiaVC, met Afeef and invested in ShopUp in 2017 when they just started. He was impressed by the founder’s scrappy and disciplined approach as a founder.
Founders started with a Shopify concept and quickly scaled the base using f-commerce
Founders quickly added new features and started lending to the sellers
Business built on the tailwinds of the demographics trend and digitization of Bangladesh
Had regular meetings with the founder for the next few years
Helped with the introduction with senior management of FMCG companies as they started expanding their base.